Absolut Mode Campaign
Model: Shannan Click
Photographer: Sharif Hamza
Stylist: Veronique Didry
Casting Director: Katrin Wesolowski
Hair: Luke Hersheson
Makeup: Lucia Pica
A woman moves around a darkened room. Surrounded by a facetted wall of mirrors, her body is reflected, fragmented and duplicated in a series of evocative, kaleidoscopic images. The surrounding space, resembling the hall of mirrors in a dressingroom, is actually a room-sized replica of the limited edition ABSOLUT MODE bottle, which will be released in time for this year’s holiday season.
Sharif Hamza, who is one of the most sought-after fashion photographers of today, shot the carefully composed images. Working both in print media and moving images, Hamza is known for his darkly sensual, crystalline work. He works for clients such as Vogue Paris, Vogue Russia, LOVE, Dazed & Confused and Interview.
The ABSOLUT MODE shoot was a collaboration between Hamza, stylist Veronique Didry and model Shannan Click, who posed behind one-way mirrors. While Sharif Hamza and the crew could watch and photograph through the glass, the model could only see her own reflection in the surrounding mirror panes.
